Cookie policy
BuyForYourBaby.com uses cookies and similar technologies to ensure the proper functioning of the website, improve the user experience, analyze traffic, and, where permitted, support advertising and remarketing activities.
This Cookie Policy explains what cookies are, which categories of cookies may be used on our website, and how users can manage their preferences.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the website recognize your device, remember your preferences, enable core functions such as the shopping cart and checkout, and, where consent is given, support analytics and marketing activities.
Cookies may be:
First-party cookies, set directly by BuyForYourBaby.com or by our e-commerce platform in order to provide the services requested by the user;
Third-party cookies, set by external providers whose services are integrated into the website.
2. Categories of cookies we may use
a) Strictly necessary cookies
These cookies are required for the website to function properly and cannot be switched off in our systems. They are typically used for essential features such as page navigation, security, checkout, shopping cart operation, language and currency preferences, and consent management.
Because they are technically necessary for the operation of the site, these cookies do not require prior consent where permitted by applicable law.
Examples may include cookies related to:
shopping cart functionality;
user session management;
localization preferences;
fraud prevention and security;
storage of cookie consent choices.
b) Analytics cookies
These cookies help us understand how visitors interact with the website, for example by collecting information about visited pages, traffic sources, and general browsing behavior. We use this information to improve the performance and usability of the site.
Where required by applicable law, analytics cookies are activated only after the user has provided consent through the cookie banner or preference center.
c) Marketing and advertising cookies
These cookies may be used to measure advertising performance, show more relevant ads, limit the repetition of ads, and support remarketing activities on third-party platforms.
Where required by applicable law, these cookies are activated only after the user has provided consent.
3. Cookies and technologies from third parties
Our website may use services provided by third parties, including services related to store functionality, analytics, advertising, and social media integrations. As a result, third parties may place cookies or use similar technologies through our website, in accordance with their own privacy and cookie policies.
Depending on the configuration of the store and the tools enabled from time to time, such third parties may include, for example:
Shopify, our e-commerce platform provider;
Google, for analytics, tag management, and advertising-related services;
Meta, for advertising and remarketing services;
other service providers or apps installed on the store to support analytics, marketing, customer service, reviews, payments, or store functionality.
Because the actual cookies used may vary depending on the services enabled, the user’s location, and the consent choices made, the specific cookies present on the site may change over time.
4. Legal basis for the use of cookies
We use cookies on the following legal bases:
strictly necessary cookies: performance of the requested service and legitimate interest in ensuring the secure and proper functioning of the website;
analytics cookies: user consent, where required;
marketing and advertising cookies: user consent.
In jurisdictions such as the European Union, non-essential cookies and similar tracking technologies should only be activated after valid consent has been collected. This is consistent with the Italian Garante’s cookie guidance on consent banners, granular choices, and extended information notices.
5. How users can manage cookie preferences
Users can manage their cookie preferences in several ways:
through the cookie banner displayed on the website, where available;
through the “Manage Cookies” link available on the site, where enabled;
through their browser settings, which allow cookies to be blocked or deleted;
through privacy controls offered by certain browsers or devices, where technically supported.
Refusing or disabling certain cookies may affect some non-essential features of the website. Strictly necessary cookies remain active because they are required for the functioning of the online store and checkout.
6. Browser settings
Most browsers allow users to control cookies through their settings. Users can usually:
see which cookies are stored;
delete existing cookies;
block cookies from specific websites;
block all cookies;
receive a warning before a cookie is stored.
Please note that disabling all cookies, including strictly necessary cookies, may prevent some parts of the website from functioning correctly.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time in order to reflect legal, technical, or operational changes, including changes to the services, apps, or tools used on our website. The updated version will be posted on this page with a revised “Last updated” date.
8. Contact details
Data Controller: Baby Center S.R.L.S.
Website: BuyForYourBaby.com
Email: info@buyforyourbaby.com